Hailing from New Jersey – by way of Florida – Demic’s musical career began with a pirated copy of Fruity Loops in his parents’ garage. Describing himself as ‘the kid in the neighbourhood with a rinky-dink studio set-up’, he soon graduated from rapping over classic tracks on second-hand decks to creating his beats. He credits learning music theory with empowering him to stop sampling other music and start creating his own.
After studying Music Business and releasing his first solo project in Orlando, Demic returned to his home state where he launched his own entertainment company and embarked on tours sponsored by big name brands including TGI Fridays and Jägermeister.
After a friend played his music to the Audio Network team in New York, he wrote a series of tracks for Undiscovered ‘with a lot of “the sky is the limit” positive messages’ which he can see syncing on a show like Entourage, Empire or ‘anything that focuses on success and living out your dreams. I'm really big on going for whatever it is you want and using hardships as reasons instead of excuses.’
Meeting after they both responded to an online advert for prospective band members, Josh Harvey and Sam Hardwidge played together under various guises before forming Prysm. Originally a three-piece, they have been producing tracks as a duo since early 2015. Taking influence from music as diverse as Blur and early noughties garage, they describe their sound as ‘electronic, but difficult to pin down to one genre.’
The pair got involved with Undiscovered by sending a demo to the A&R team; after a successful meeting, they refined tracks they had been working on for a number of years. The finished product is ‘pop with a summery feel.’
As well as aiming to feature on the FIFA games, which have been instrumental in launching so many musical careers, Prysm’s dream sync would be The Simpsons, ‘because you know if you’ve been on The Simpsons you’re doing something right!’
Before graduating from The Academy of Contemporary Music with a degree in Music Production, Simon Brown had already toured with bands around the UK - including gigs at Shepherd’s Bush Empire, Hyde Park and T in the Park. Since completing his studies, he has divided his time between production and composition. Having worked with Brian Higgins at the legendary pop production stable Xenomania, Simon recently helped to launch Charthouse studios in London. On top of this, he has created bespoke music for clients including Nokia, Microsoft Mobile and Curry’s PC World.
A fan of big hooks and drawing influence from genres as diverse as reggae and EDM, Simon’s music is ‘happy and uplifting contemporary pop.’ He is particularly interested in combining disparate elements and ‘utilising modern production techniques paired with retro samples and organic elements.’
He also has a clear idea of his ideal sync: ‘I’d love to be featured on Better Call Saul. The music on it is so clever and matches the editing style and cinematography perfectly.’
Starting with the violin at the age of six, Rowan Perkins went on to learn the piano and drums before an interest in music production inspired him to study it at Leeds College of Music. Having already released music on labels including Atlantic and Virgin EMI, Rowan has toured extensively throughout Europe and Australia with a variety of projects - so he is no stranger to the music industry. Working under the moniker Felix, his tracks for Undiscovered are ‘atmospheric, leftfield melodic house.’
Felix is heavily influenced by boundary-pushing contemporary music: ‘The things I listen to are very current; I love to hear how genres are developing.’ To this end, the tracks he has created are avant-garde but orchestrated with media in mind: ‘I wanted make sure there were ups and downs in the tracks, so that potential users have a variety to choose from when syncing with visuals.’